15 Feb 2021

TED - Tourism Sales Series: Digital Sales Growth

Delivered by Michelle Connolly, ProfileTree, as part of Tourism NI's ongoing Tourism Enterprise Development (TED) Programme.

Business team sales increase Revenue Shares and Customer Marketing Sales Dashboard Graphics Concept account and analysis

Digital Sales growth has never been more important.

As tourism businesses have had to adapt their offering they had also had to reflect this in their digital marketing strategy.

The aim of this webinar was to explore:

  • Adapting a digital strategy to target the domestic market and staycations to help identify trends in the sector
  • How consumers buying patterns have changed
  • Online Collaboration
  • Identifying future opportunities and adapting our strategy to maximise on these

The session was interactive and we welcomed questions throughout which were picked up in a live Q&A segment at the end of the webinar. 

If you missed this session, or wish to watch it again, you can view a recording of the webinar below.