10 Feb 2022
GB Market Update
As the industry continues to recover, now more than ever it is vital to stay informed on our close to home markets.
On the 10th February, Tourism Northern Ireland and Tourism Ireland hosted a joint update on the GB Market and the NI Embrace a Giant Spirit Green Button campaign in GB and Europe.
During the event we heard from Naomi Waite, Director of Marketing, Tourism Northern Ireland and Julie Wakley, Head of Great Britain, Tourism Ireland. The event covered the following -
- The importance of the GB Market and an overview of the current situation
- Review of the Covid Tracker and consumer sentiment and how we use this to build in 2022
- Update on the NI Embrace a Giant Spirit Green Button Campaign, GB and Europe
- How Tourism Northern Ireland and Tourism Ireland can help you
If you missed this webinar, you can view the recording here -
Additional Resources
Insights:
- For the latest insights from Tourism Northern Ireland Tourism Statistics, Research & Insights | Tourism NI
- For the latest insights from Tourism Ireland and the Covid Tracker Research: https://www.tourismireland.com/Research/reports
Offers and IMAP:
- Where to find about and submit Offers for the Green Button Embrace a Giant Spirit Campaign: https://www.tourismirelandindustryopportunities.com/opportunity-listing/greenbuttoneagscampaign2022
- Where to find out about the IMAP programme: NI Industry Market Access Programme (NI IMAP) | Tourism NI