11 Feb 2026

Innovate Tourism & Regional Business Clinic

From Insight to Impact – Building Visitor Value for 2026

Tourism NI is continuing its regional roadshow and is delighted to host the second session at the Stormont Hotel, Belfast, welcoming back Jacqueline McCann, Founder of Roll Innovation. 

This ideation workshop is designed for businesses who want to refresh or enhance their visitor experience but may be unsure where to focus. It encourages you to step back from day-to-day operations and explore practical ways to improve both the visitor journey and behind-the-scenes delivery, with a clear focus on creating additional value for visitors in 2026. Being well-prepared with innovative ideas for trade shows, such as Meet the Buyer, is a key element that can help maximise opportunities and engagement. 

What We Will Cover: 

• Light inspiration and context around changing visitor expectations 
  A guided ideation approach using the design-thinking tool “Moments That Matter” 

• Focusing on one key moment or stage in the visitor experience or delivery that has the greatest impact 

• Structured prompts to generate ideas that improve experience quality, reduce friction and enhance value 

• Small group discussion to build confidence, creativity and momentum 

Tourism NI Business Clinic  

Alongside the workshop, attendees will have the opportunity for one-to-one appointments with Tourism NI teams across Marketing, Experience Development, Regions, Accommodation: Quality & Standards, Events and more. Support will also be available for listing your business on DiscoverNorthernIreland.com and for setting up your MyTourismNI e-learning account. These clinics provide direct access to expert guidance, helping you shape and strengthen your future plans. 

Who should attend?

This event is ideal for any tourism business looking to refresh their visitor experience, increase visitor value or yield, and strengthen sustainability and resilience. It’s relevant for businesses at all stages, from new ventures to well-established operations. 

Register Now 

To register for this event, please click the ‘Register Now’ button. 

This event is being delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.