6 - 9 Feb 2024

Innovate Tourism Roadshows 2024

Tourism NI was delighted to partner with Innovate NI on Innovate Tourism, a series of regional interactive workshops designed to demonstrate the importance of innovation to your business’s future success.

About these events:  

These workshops aimed to demonstrate the importance of innovation for your business and increase awareness and knowledge of what innovation means in a tourism context. 

These sessions included:  

  • An interactive “learning in action” workshop to help you understand the importance of innovation to ensure your business thrives.
  • An introduction to the Innovation Fundamentals of the Innovate NI Framework through immersive, hands-on activities.
  • Support to effectively recognise and capture innovative work and achieve innovation recognition.
  • Help and guidance on how to avail of the wide range of innovation support available from a range of partners.

When and Where? 

This series of regional interactive workshops took place at the following venues across Northern Ireland. 

  • Tuesday 6th February: The Everglades Hotel, Derry~Londonderry 
  • Thursday 8th February: Crowne Plaza, Belfast 
  • Friday 9th February: Game of Thrones Studio Tour, Banbridge 

Why is innovation important? 

Essential for Relevance:

  • Innovation is the key to staying competitive and relevant in the ever-evolving tourism landscape.
  • Acquire skills and methods required to optimise your current offerings, transforming your business into an innovation powerhouse.

Added Value for Your Business:

  • Learn how to turn ideas into tangible, added value for your business and your visitors.
  • Explore the wealth of advisory support and funds available through Tourism NI and Innovate NI, opening doors to new possibilities.

What's next? 

Our Innovate Tourism journey continues with a focused Phase 2 event at Crumlin Road Gaol on Thursday 21st March.
This will be a half day morning session followed by a networking lunch.
This next session, delivered once again in partnership with Innovate NI, will focus on stages 3 & 4 of the Innovation Framework – Commercialisation and Implementation.
For more details on this event, please see below.