1 Oct 2026

Lunch and Learn: AI and the Future of Tourism

Artificial intelligence is rapidly changing how visitors discover, plan and book their travel experiences. As part of Tourism and Hospitality Week, this Lunch and Learn webinar will provide an up-to-date overview of how AI is being used across the tourism sector and the opportunities it presents for businesses.

During this 45-minute session, we'll look at the latest developments in AI, showcase how tourism and destination organisations are integrating AI into their day-to-day operations, and explore the benefits being realised across customer service, marketing, forecasting, bookings and enquiry management.

We'll also examine how search behaviour is evolving as travellers increasingly use AI-powered tools to research destinations and experiences and discuss what businesses need to consider to stay visible and competitive.

Who should attend?

Anyone working within Northern Ireland's tourism and hospitality industry who wants to better understand the practical applications of AI and how it may shape the future of tourism.

Register Now

For full details to register please click the 'Register Now' button.

This session is being delivered as part of our ongoing Business Support Programme.