1 Oct 2026

Lunch and Learn: AI and the Future of Tourism

Artificial intelligence is rapidly changing how visitors discover, plan and book their travel experiences. This Lunch and Learn webinar provides an up-to-date overview of how AI is being used across the tourism sector and the opportunities it presents for businesses.

This session looks at the latest developments in AI, showcasing how tourism and destination organisations are integrating AI into their day-to-day operations, and exploring the benefits being realised across customer service, marketing, forecasting, bookings and enquiry management.

We also examine how search behaviour is evolving as travellers increasingly use AI-powered tools to research destinations and experiences and discuss what businesses need to consider to stay visible and competitive.

Who is this for?

This webinar is free to watch and is open to all within the NI Tourism & Hospitality sector.

Watch here

Tourism NI: AI and the Future of Tourism Webinar Recording