3 Feb 2026

Marketing Masterclass

 Tourism NI hosted an in-person industry event designed to help tourism businesses prepare for the season ahead and maximise their marketing activity.

On the day, guests heared from the Tourism NI marketing team, who shared spring Campaign plans and opportunities for industry to get involved. 

The team also shared practical guidance on how to plan, manage, and maximise marketing content. 

A key highlight of the session was the launch of the new Content Pool — a central resource created to support businesses with high-quality, ready-to-use assets.

We also welcomed market experts to share practical tips and insights you could take away:

• Patrick McConville, TBWA
• Joanne McKendry, Ardmore Media
• Lavinea Morris, M&C Saatchi
• Fiona Hanna & Courteney McGuigan, Jago Communications

Who attended? 

This free event was open to everyone working within the NI Tourism & Hospitality industry who would benefit from fresh insights, practical tools, and tips for developing effective marketing. 

This event is being delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.