16 Apr 2024
Marketing Opportunities & Sustainability Industry Event
Don't miss our Marketing Opportunities & Sustainability Industry Event. on the 16th April 2024.
Speakers include:
Natasha Johnston Industry Liaison Executive Tourism Ireland
Responsible for marketing the island of Ireland overseas Tourism Ireland (TI) wants to help you to promote your business. TI offers a range of opportunities which include overseas events, partnership programmes, advertising and marketing as well as publicity and media opportunities in both the Business to Business and Business to Consumer space. This session will give practical tips on how you can work with Tourism Ireland and make the most of their platforms and opportunities no matter where you are on your business development journey.
Nikki Paterson Business Solutions Manager Tourism NI
The Business Solutions team is Tourism NI’s main interface between the Northern Ireland Business Tourism Industry and International Buyers – developing solutions and platforms for engagement.
The main objective is to develop an engaging, useful and dynamic programme of activity designed to deliver increased tourism revenue to Northern Ireland through Business to Business (B2B) platforms. Find out more from Nikki on the 16th April.
Mark McGrann Destination Marketing Officer, Causeway Coast and Glens Borough Council
Responsible for the marketing and promotion of the borough to both domestic and international visitors the destination team also work in close partnership with Tourism Northern Ireland and Tourism Ireland on a range of collaborative projects including campaigns, trade shows and consumer events.
During this session, we will provide information on how tourism businesses within the borough can get involved with Council's marketing activity such as our seasonal campaigns, social media and web activity and offers, also how to take advantage of our presence at the trade and consumer shows such as World Travel Market and Meet the Buyer.
Esther Dobbin Region and Investment Manager Tourism NI
Esther will provide an overview of Sustainable Tourism and the new all-island sustainability programme (a collaboration between Tourism NI, Tourism Ireland and Failte Ireland) and how green credentials can support our future success.
To register for the event, please email: engagement@causewaycoastandglens.gov.uk by Friday 22nd March 2024, stating your business name and the names of those attending. Light refreshments will be served, please advise of any special dietary requirements.