30 Apr 2024

Marketing Planning for Online Success

The Go Succeed Start team hosts this online workshop; Marketing Planning for Online Success

During this online workshop, you will understand:

• Developing Content Pillars: While it may be a social media buzzword (followed closely by “authenticity”), content pillars are integral to helping you create content — especially when you’re in a creative rut. We take you through Brand Purpose, Vision, Values, Positioning, Personality, Voice and Tagline. This will guide your content and help you stay organised, be consistent, and produce content your audience will recognise time after time.
• Brainstorming Content ideas and Chat GPT: Gain a reliable process for generating ideas and content fast. We’ll show you how to use ChatGPT which is a powerful AI language model that can be used to create content rapidly. We’ll go through the best resources to find ideas on social platforms and the best websites for trending topics.
• Content Planner: We walk you through how to use a content planner and have everything organised in one place.
• Unlock e-commerce: Show you around Wix platform, Standard SEO, Setting up Payment Gateways and Domains. 

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

About the Presenter

Sinead is a renowned marketing professional with a specialised focus on social media growth. She graduated with a degree in Marketing from the University of Ulster and has accumulated over 20 years of invaluable experience in the field.  She founded SM Marketing in 2013, a digital marketing agency. For over a decade, she has built the business year on year, working with 1000s of businesses and has successfully led an award-winning digital marketing agency.

Throughout her career, Sinead has garnered numerous accolades, including coveted titles such as Marketer of the Year, Best use of Social Media, Digital Agency of the Year, and Hospitality Ulster Marketing of the Year.   Sinead McKeever is no stranger to working with micro and macro influencers. Head hunted to work with marketing teams inside multi-million-pound companies, crafting and executing top-tier marketing campaigns and growth strategies.