25 Oct 2023

Marketing the Outdoors

An in-depth look at social media marketing strategies tailored for the outdoor recreation industry.

This 60-minute session will provide insights and examples for effectively using social media to connect with new audiences and promote your outdoor recreation activities, message or organisation.

Our speakers include radio personality and outdoors fanatic, Paulo Ross of Cool FM; award winning social media expert Ciaran Mullan of Rumour Mill Communications and Ethan Loughrey from Outdoor Recreation Northern Ireland.

Topics will include:

• Content Creation – Tips for capturing high-quality photos and videos for social media and advice on how to repurpose content across platforms.
• Social Media Posts – Ciaran Mullan will share his award-winning social media campaigns and strategies for tailoring content to reach new demographics.
• Influencer Marketing – We’ll discuss best practices for leveraging influencers and micro-influencers to authentically promote your brand. Paulo Ross will share his experience partnering with brands as an influencer.
• Case Study – Hear how targeted social media efforts made real-world impacts in different outdoor campaigns.

Whether you’re new to social media marketing or looking to take your efforts to the next level, this session will provide actionable tips to help you effectively promote your outdoor recreation brand and connect with new audiences. Reserve your spot today at outdoorrecreationni.com