18 Mar 2026
NI Tourism Events: Working Better Together
Hosted by Tourism NI’s Events Development team, this event will focus on how the tourism events sector can work together more effectively to strengthen marketing, build stronger event brands, embrace new tools such as AI, and explore opportunities for collaboration.
What to expect on the day:
- Strategic updates from Tourism NI
- Practical guidance on marketing your event using existing platforms
- Insights on building stronger event brands at home and abroad
- Exploring how AI can support tourism events
- Practical session on what does collaboration across the sector look like
- Networking opportunites with event peers and stakeholders
This event is designed to be practical, inclusive and discussion led, with engagement from all attendees, drawing on on real-world actions. It will support events to maximise impact, improve professionalism and strengthen collaboration across the sector.
When you register you will have the opportunity to ask questions in advance and flag your key challenges to help inform sessions and speakers.
Who should attend?
This free event is open to tourism event organisers, local authorities, and public sector partners and stakeholders engaged with events.
Further details, including speakers and registration information, will follow.
Register Now
To register for this event, please click the ‘Register Now’ button.