9 Feb 2022
Reimagining Events - Merchandising Webinar
The events industry and supply chain has been identified as one of the key sectors affected by this pandemic. In response to the ongoing crisis, Tourism NI is continuing its events-specific webinar series to support the industry on the road to recovery. This will help us all to ensure we develop and diversify our offer and grow audiences to support the long-term sustainability of the sector.
Webinar overview
Merchandising can be a great way for an event to generate income, raise brand awareness, and support long term viability. It can also present challenges for those unused to the practicalities involved. This webinar outlines how to maximise merchandising for the benefit of your event, how to develop a merchandising plan and get started, and how to integrate merchandising with the rest of your event marketing and PR.
Presenters
Maeve Buckley
Maeve Buckley is a Director of Leading Sport (www.leadingsport.agency) has had an impact on European sports events over a long period, and has worked with iconic teams, organisations and major events such as Ryder Cup, FC Barcelona, Real Madrid, Liverpool FC, Man City and UEFA. Maeve specialises in the development and commercialisation of international sports events, as well as advising city and national authorities on their event strategies, across large and small events from culture, arts and sport. She has regularly been voted the top 100 most influential in the European Events Industry by Eventex.
Oliver Kirwin
Oliver Kirwan is owner of Elite Event Management, one of Ireland's leading mass participation sports events companies. Oliver and his team based in Co. Kerry has been involved in developing over 30 events in the last 10 years with over 25,000 people taking part in his events annually. Oliver is also a lecturer in Sports Marketing and events in Limerick Institute of Technology.
Facilitator
The webinar was facilitated by Lesley Maltman, Owner and Director, The Eventor. Lesley has over 25 years’ experience delivering projects across the events spectrum, including large-scale outdoor music, cultural, arts, food and sporting festivals, conferences, exhibitions and incentive programmes.
Attendees
This webinar was aimed at anyone working across the festivals and events industry, not just sporting events, including the wider supply chain. However the content and learnings are highly transferable across the tourism sector, so may be useful for everyone.