ROI Review – Kate Taylor Replay

Following significant growth in the number of visitors coming from the Republic of Ireland market, an independent Steering Group of senior NI Tourism Industry representatives have worked together to develop a refreshed strategy for growth from the ROI market to 2026.  The strategy was launched on 9^th December with an in-depth webinar. 

During the webinar we heard from Naomi Waite, Marketing Director, Tourism Northern Ireland on plans to support the strategy. Judith Owens, Chair of the Steering Group and CEO of Titanic Belfast gave her views on how to unlock the strategy.  We also heard from other members of the Steering Group on why they feel the strategy is so important. 

Conor Kavanagh, Facilitator of the Steering Group and Director, Genesis provided an in-depth overview of the findings and analysis contained in the strategy .  And, finally, we heard from Tourism Strategist, Consultant and Trainer Kate Taylor, who discussed how you can unpack the knowledge contained in the strategy, align it with your own goals and create a plan of action to implement it.  

To assist you in maximising on the knowledge detailed within the strategy you can visit ROI Review (tourismni.com) where you will find a copy of the strategy and helpful supporting documents, recording of the event and speaker presentations.