26 Jun 2020

SEO & Social Media for Tourism Businesses

This webinar was delivered as part of Tourism NI's Tourism Enterprise Development (TED) Programme by Paul McGarrity, Octave Digital.

During this webinar Paul outlined the key building blocks of successful use of Search Marketing and Social Media – covering paid and organic activity for tourism and hospitality businesses.

Search Marketing :

The power of consumer search

Paid search marketing

Search engine optimisation

Case studies

Social Media:

Opportunities for tourism businesses on social media

Common pitfalls and challenges

Best practice examples of tourism businesses on social media


This session was open to any businesses within the NI tourism and hospitality industry.

If you missed the webinar you can see a recording of it below.