11 Mar 2025

Sharpening your Marketing Skills Webinar

Ireland’s Association for Adventure Tourism (IAAT) are hosting an Expert Webinar on Sharpening your Marketing Skills, specifically for outdoor activity operators.

This FREE session to attend and will take place online, offering practical support to outdoor activity businesses covering E-Learning Platforms and Online Booking Software.

This webinar is being offered in response to feedback from outdoor activity businesses in the recent IAAT survey, which identified a strong need for marketing support. In fact, 60% of respondents rated marketing as a "very important" topic for an online expert training workshop.

Joined by booking software provider, FareHarbor, and E Learning Expert, Wholeschool, this webinar will offer practical support to outdoor activity businesses covering technical topics & tips on how to use online platforms and business-boosting strategies to drive more online bookings:

  1. Reaching the right customers through the right channels with the right tactics for maximum impact
  2. Harnessing the power of simple AI tools to enhance your social media, video, SEO and more
  3. Using an online booking (e-commerce) system that’s tailored to your business needs
  4. Interpreting customer data to guide your marketing strategy
  5. Utilising free online supports available
  6. Capitalising on sectoral online and offline marketing opportunities
  7. This one-hour webinar will close with a Q&A session providing outdoor activity businesses the opportunity to engage directly with FareHarbor and Wholeschool on practical and valuable tools.

    This one-hour webinar will close with a Q&A session providing outdoor activity businesses the opportunity to engage directly with FareHarbor and Wholeschool on practical and valuable tools.

Speakers include:

Event details

Location

Online

Hosted By

Ireland’s Association for Adventure Tourism (IAAT)

Date

11 Mar 2025

Time

11:00 - 12:00pm

Price

Free

Register Now