28 May 2026

Summer Industry Briefing – Lunch & Learn Webinar

In a period of ongoing uncertainty, tourism and hospitality businesses are facing rising costs, changing consumer behaviours, and potential impacts on international visitor numbers due to global events.

Delivered by Tourism Northern Ireland, this webinar will provide practical guidance to help businesses navigate current challenges, strengthen resilience, and maximise opportunities within the domestic and staycation market.

The session will cover:

• The latest consumer and travel trends shaping visitor behaviour
• Opportunities to maximise domestic tourism and staycation demand
• Tourism NI’s upcoming summer campaign activity and Discover NI updates
• Available support through the Business Resilience Programme (BRP) to manage financial pressures and improve resilience

Following the webinar, businesses can apply to participate in the Business Resilience Programme offering 1:1 support clinic with a specialist business advisor, including a financial health check, bespoke action plan, and tailored guidance on cost-saving opportunities.

For more information about the Business Resilience Programme and how to apply, visit tourismni.com/business-resilience-programme.

Who should attend?

Tourism and hospitality businesses looking for practical support to drive summer demand reduce costs, improve efficiency, and respond to ongoing booking and financial pressures.

Register now

Register today to secure your place.