29 Jan 2026

Sustainability Storytelling Webinar

Join Tourism NI and sustainability expert Tina O’Dwyer from The Tourism Space for a practical webinar exploring the Sustainability Storytelling Spectrum — how to shape and share your sustainability message so it resonates with both trade partners and visitors. The session will also feature real-world examples from Northern Ireland businesses including Brookhall Estate & Gardens, Life Adventure at Castlewellan, and Broughgammon Farm. 

Topics covered: 

• Understanding your audience — tailoring sustainability communications for both trade partners and visitors, including guidance on writing a sustainability policy, understanding the role of certifications and more. 
• Engaging your visitor — approaches to storytelling that inspire interest and action, supported by industry case studies. 
• Top tips for sustainability storytelling — simple, actionable advice you can implement immediately. 

Who Should attend?

This free webinar is ideal for anyone working within the Northern Ireland tourism and hospitality industry who wants to improve how they communicate sustainability — including marketing teams, business owners, front-of-house staff and experience developers. 

Register now 

To secure your place, please click the ‘Register Now’ button. 

This event is delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.