15 Jan 2026

AI Check In - Transform Your Analytics with AI: From Data to Decisions

Join Tourism NI on Thursday 15th January as we continue our AI in Tourism digital webinar series. Following the success of our previous sessions, we are delighted to welcome back AI expert Ciaran Connolly from ProfileTree. This series supports our brand-new AI in Tourism e-learning modules on the MyTourismNI platform, which have recently launched.

Want to finally make sense of your marketing data? This interactive workshop will show you how AI can transform raw analytics into meaningful business insights. Ciaran will demonstrate how tools like ChatGPT can help you interpret Google Analytics and metadata, create instant performance reports, and identify what’s truly driving your bookings.

We’ll explore how AI can help you better understand the visitor journey, spot opportunities for growth, and analyse competitor activity — all without needing technical expertise.

By the end of the session, you’ll leave with practical AI prompts and templates to help you uncover the story behind your numbers and make smarter, faster marketing decisions.

Who should attend? 

This free webinar is open to anyone working within the NI Tourism & Hospitality industry who would benefit from expanding their understanding of AI, particularly its application in analytics.

Register Now 

To register for this event, please click the ‘Register Now’ button.

This event is being delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.