Industry Market Access Programme 2021

As part of the Northern Ireland’s Tourism Recovery Action Plan, Tourism Ireland and Tourism Northern Ireland are together launching these initiatives aimed at supporting industry to undertake sales and marketing activities in international markets, in order to increase international visitor numbers.

These initiatives are part of a broader plan that will evolve over the coming months. They are intended to provide as many opportunities as possible for Northern Ireland tourism industry partners to kick-start international recovery, via activities aligned to our overseas Green Button marketing campaign.

We are now inviting applications from suitably qualified Northern Ireland industry to undertake the following activities on a cooperative basis in core international markets:

Before completing your application, for information and guidance on eligibility, please consult the IMAP Guidelines here.

1. Direct Sales Missions by Northern Ireland industry partners with previous experience in this area – click here
2. Marketing campaigns in the Great Britain market by Northern Ireland industry partners with previous experience in this area –apply via Northern Ireland Hotels Federation – NIHF) click here
3. Marketing Campaigns in key international markets (other than Great Britain) by Northern Ireland industry partners with previous experience in this area – click here 
4. Attendance at B2B or consumer events/shows by Northern Ireland industry with previous experience in this area – click here

Please note that in all instances, government guidance in relation to travel and any associated guidelines should be observed at all times.  

Applications which qualify as eligible will be approved on a first come, first served basis, subject to funding being available.

For further information on the support available, please see here