Local Ambassadors Join Tourism NI at Virtual Golf Event

Tourism NI in partnership with Fáilte Ireland and Tourism Ireland, will participate in the virtual event alongside key local industry as part of the drive to grow the value of golf tourism in Northern Ireland.

The PGA Merchandise Show, organized by Reed Exhibitions in partnership with the PGA of America, is the largest annual global summit for the business of golf. The PGA Show previously attracted more than 41,000 golf professionals and enthusiasts from every US State, as well as 1,000 influential golf journalists and multiple golf tour operators. This year, over 8,000 industry professionals are registered to attend the virtual event.

Covid-19 has had a significant impact on tourism in Northern Ireland, including the golf sector. Golf tourism is an exceedingly lucrative sector for Northern Ireland with over 120,000 golf visitors in 2019, which contributed over £52 million to the local economy. Events like the virtual PGA Merchandise show are crucial for networking and maintaining important B2B relationships, as well as showcase what’s available in Northern Ireland for future golf programme or itineraries.

Northern Ireland will be represented by; Ardglass Golf Club, Galgorm Spa & Golf Resort, NI Golf Tours, The Merchant Hotel, Travel Ireland Golf, Castlerock Golf Club, Glenara Elite Travel, Hastings Hotel Group, Kudos Travel, Lough Erne Resort, Portstewart Golf Club, Royal Portrush Golf Club, The Consummate Pro, Visit Derry and The Golf PA.