Marketing Campaigns Update

The Autumn / Winter Campaign is continuing until 18th December, with Christmas specific activity in both NI and the ROI, including TV, video on demand, press gift voucher promotions for Black Friday and festive press supplements, as well as social and digital activity.

We are continuing to work on our spring Marketing 2023 campaign, this will commence from 30th January in both markets. Activity is planned across TV, Outdoor, press, radio, digital and social channels and underpinned by a comprehensive PR strategy. The Industry offers will be hosted on our website to underpin and support the campaign and encourage consumers to book breaks and experiences throughout Northern Ireland. Activity will be live right through until end of March, which coincides with the run up to Easter on 9th April. A new suite of creative is being produced, including production of a new TV commercial targeted at the Open-Minded Explorer and Natural Quality Seekers segments. The tv shoot has been produced to AdGreen standards, with the highest regard for sustainability.

We will again be supporting industry marketing efforts though the Co-operative marketing fund for Spring 2023, which supports businesses by encouraging them to undertake their own marketing and align with ours to further maximise their reach and engagement.