Review and Update your DiscoverNI Listing for Summer 2026

With the relaunch of DiscoverNorthernIreland.com earlier this year, it has never been more important to ensure your product listing is accurate, up to date and ready to reach potential visitors.

Why Update Your Listing?

The new website has delivered impressive results for the tourism industry in its first three months following relaunch:

Website sessions increased by 59%
Users increased by 36%
Page views increased by 70%
Page scroll depth increased by 197%

In addition, in this period DiscoverNorthernIreland.com has informed over 100,000 AI-powered search queries in the first three months following relaunch. As visitors increasingly use AI tools and search engines to plan trips, maintaining accurate and current information is essential to ensure your business is viable and represented correctly.

Action Required

We strongly encourage you to review your listing as soon as possible and update any information that may have changed. To create or update your listing, please visit Promote your business on DiscoverNI.com and follow the Website Listing Process.

Accessibility Information

When reviewing your listing, we recommend that you pay particular attention to the new accessibility features within the facilities section.

These enhancements have been developed through a UK and Ireland wide tourism project to best communicate essential information to anyone with accessible requirements.

For further guidance, please refer to How do I communicate the accessible features of my tourism product?

Preparing for Fleadh Cheoil na hÉireann 2026

With over 700,000 visitors expected in Belfast for Fleadh Cheoil na hÉireann, taking place from Sunday 2 to Sunday 9 August 2026, we expect much greater visitor interest in Northern Ireland this summer and particularly around the Fleadh period.

To help visitors find accommodation more easily, Tourism NI will be sharing accommodation listings with the official Fleadh website.

When updating your listing, please ensure that information relating to 2nd-9th August is accurate, including:

Availability
Pricing
Offers
Special event

If your accommodation has no availability or capacity during this period and you would prefer not to be featured in Fleadh-related content, please contact us at visitorinformation@tourismni.com and we will ensure you are removed from any Fleadh related listing on content.