Tourism NI – New tourism figures show “real momentum”

Tourism Northern Ireland has described new figures released by the Northern Ireland Statistics & Research Agency, which show an increase in visitor numbers and spend, as “hugely encouraging”.

Photo caption: New figures released by NISRA show there were 5.1 million trips to Northern Ireland in 2025 compared to 4.7 million in 2024 – a nine per cent increase.

The statistics, show there were 5.1 million trips to Northern Ireland in 2025 compared to 4.7 million in 2024 – a nine per cent increase.

The money spent by these visitors also rose during the period from £1.1 billion in 2024 to £1.2 billion last year – also a nine per cent rise.

According to the research, the Republic of Ireland market performed best, with the number of overnight trips growing by 15% compared to 2024. Further growing this lucrative ‘close to home’ market is a key priority.

The region’s thriving food and drink offering and world class attractions were also highlighted as key influences behind the visits.

Laura McCorry, Chief Executive of Tourism NI, said: “The figures released by NISRA are hugely encouraging and a clear signal that Northern Ireland tourism is firmly back in growth.

“A nine per cent increase in both overnight trips and visitor spend to £1.2 billion shows real momentum.

“These results are hard earned and reflect years of sustained effort by Tourism NI, our partners, and above all the thousands of tourism businesses right across Northern Ireland who deliver exceptional visitor experiences every single day.

“Our focus is clear. We want to build on this momentum, work with industry to grow the value of tourism, and ensure that this success is felt in every community across Northern Ireland.”