Tourism NI showcases Belfast to international media ahead of Fleadh Cheoil na hÉireann

Eleven journalists from Canada, GB, France, the US, the Nordics, Switzerland, Netherlands, Germany and Italy were given the opportunity to preview the music and hospitality that will be on offer when Belfast hosts the world’s largest annual festival of music, song, dance and competitions between August 2 and August 9. 

Around 800,000 visitors are expected to attend the event, which will include competitions, concerts and céilís as well as a host a fringe events across the city and its neighbourhoods.

As part of the recent Fleadh familiarisation trip, delivered by Tourism NI in conjunction with Tourism Ireland, the international media were entertained by musicians from Ards Comhaltas Ceoltóirí Éireann as they were welcomed to Belfast City Hall by Lord Mayor of Belfast, Councillor Tracy Kelly. 

The group also experienced the Belfast Trad Music Trail, visited the Oh Yeah Music Centre where they experienced an immersive music session with harpist Lucia McGinnis and enjoyed a workshop in Glengormley delivered by Uilleann pipe maker Aodán Mac Séafraidh.

Such familiarisation trips play an essential role in raising awareness of what Northern Ireland has to offer and securing business in future years. 

The focus of this trip was to showcase what Belfast - Ireland’s only UNESCO City of Music - has to offer during the Fleadh both this year and in 2027 when it returns. The tailored itinerary shone a spotlight on the city’s broad musical heritage and thriving cultural scene. 

Lucia King, International Media Visits Officer Destination PR at Tourism NI, said: “Tourism NI was delighted to welcome this group of international media to enjoy what Belfast has to offer ahead of the Fleadh Cheoil na hÉireann.

“Visits such as these are important to tourism in Northern Ireland as they provide a wonderful opportunity to showcase the vibrancy of our city and its rich musical heritage, helping to drive visitor demand. 

“They also play a key role in strengthening relationships, boosting coverage and generating long-term benefits for our local tourism sector.”