Food & Drink Insights
This report provides our tourism partners with access to Food and Drink tourism insights, trends and opportunities.
It provides an understanding of international tourism trends within the Food and Drink sector and an overview of current activity and emerging opportunities for food and drink experiences. An overview of our domestic and international visitors highlights what visitors are interested in and most likely to engage with from a product and experiences perspective.
A series of opportunities for our tourism industry to consider in the context of developing the Food and Drink product across the destination are outlined in the report. This includes optimising existing experiences and exploring opportunities to develop a new portfolio of Food and Drink experiences for visitors. A situational analysis has been undertaken to provide additional context for product development. This ensures that we maximise our strengths, address key challenges and explore the development opportunities that exist for Food and Drink tourism across Northern Ireland.
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For a broader market context, please visit Tourism Northern Ireland’s Consumer Sentiment Report section which features an in depth analysis on consumer confidence, propensity to travel and consumer concerns.