Industry Toolkit for Fermanagh Businesses
We have created a toolkit designed for Fermanagh Tourism Businesses how to access brand assets, the application of the brand and how to request the Ireland’s Hidden Heartlands logo.
Ireland’s Hidden Heartlands
A licensing agreement between Tourism Northern Ireland and Fáilte Ireland means eligible Co. Fermanagh tourism businesses can now use the Ireland’s Hidden Heartlands brand.
Owned by Fáilte Ireland, the Ireland’s Hidden Heartlands brand promotes Ireland’s central, more rural heartland, popular with visitors seeking natural beauty, waterways and calm adventure to explore and unwind.
Ireland's Hidden Heartlands Brand represents a new opportunity for tourism businesses in Co. Fermanagh to connect with visitors and provides a strong promotional platform on the global stage.
What are the benefits of Ireland’s Hidden Heartlands brand being licensed to Tourism Northern Ireland?
- The agreement will bring additional promotional and business opportunities for the County Fermanagh Tourism Industry.
- Joining the Ireland’s Hidden Heartlands brand gives local tourism businesses a strong promotional platform to showcase themselves internationally.
- Presenting the region as a connected and enriched visitor experience will attract more visitors to the area and increase the economic benefits of tourism.
- The agreement builds on the strong cross-border collaboration which exists between tourism businesses and public bodies in Co Fermanagh and their Ireland’s Hidden Heartlands counterparts.
How can I access and use the Irelands Hidden Heartland brand assets?
Tourism NI have created a toolkit for Co. Fermanagh Tourism Businesses, which includes how to access brand assets, how to apply the brand, and how to request the Ireland’s Hidden Heartlands logo.
How to request the Ireland’s Hidden Heartland logo
All requests from Co. Fermanagh businesses to use the logo must be made through Tourism Northern Ireland.
To be eligible to use the brand all businesses must meet the following criteria:
- Their business must operate in Co. Fermanagh
- The business request to use the brand must be approved by Tourism Northern Ireland
- The business must have a business listing on discovernorthernireland.com
- The business must have read and agreed to the Individual User Agreement.
- The business must adhere to the logo usage guidelines in the Ireland’s Hidden Heartlands Brand Toolkit
Request the Ireland’s Hidden Heartlands logo
Please accept the terms and conditions and the individual user agreement and fill out this simple form. Once the request has been approved, logos will be shared via the Tourism NI Content Pool’s admin site.
Submit your requestIreland’s Hidden Heartlands Campaign Results
This document provides an overview of the results and impact of the Ireland’s Hidden Heartlands marketing campaign for Fermanagh.
It brings together findings from the campaign activity, visitor research in both Northern Ireland and the Republic of Ireland, and feedback from participating tourism businesses. The research highlights the campaign’s reach and effectiveness in increasing awareness of Fermanagh as a short-break destination and communicating its inclusion within the Ireland’s Hidden Heartlands brand.
