Tourism NI Spring Marketing Campaign 2024

Tourism NI's Spring Campaign will target consumers in Northern Ireland and the Republic of Ireland, encouraging visitors to plan and book a short break in Northern Ireland this Spring and Summer.

The campaign will launch in Northern Ireland and the Republic of Ireland on Monday 22nd January 2024.

The campaign will include TV, Broadcast Video On Demand, Radio, Press, Social & Digital, Email, PR and Influencer activity to encourage visitors to choose Northern Ireland this Spring.

The campaign will showcase a broad range of attractions, experiences and events as well as ideas on where to stay. It will build knowledge of what Northern Ireland has to offer and deliver clear and compelling reasons to book a short break.

For more information about the campaign and how you can get involved check out our toolkit or download in full at the bottom of the page.

Spring 2024 Marketing Campaign Toolkit


Meet the Segments

Republic of Ireland

Northern Ireland


Social Media & Digital

Paid Search has been live in both markets since Boxing Day, targeting consumers who are already researching short breaks on the island of Ireland for 2024. This will be complemented by paid and organic activity on Facebook and Instagram.

We will have a growing focus on curating and sharing User Generated Content from recent visitors to Northern Ireland to inspire future waves of visitors.

We’ll be using Google Display Network to serve contextually relevant ads to consumers in both markets, supported by a comprehensive remarketing strategy.

We will continue to work with travel and lifestyle influencers to broaden the reach of the campaign beyond our own channels and to deepen our engagement with the Indulgent Relaxers, Active Maximisers, Aspiring Families and Social Instagrammers segments.

The campaign will be further supported by a programme of email marketing activity targeting 30,000 subscribers in Northern Ireland and the Republic of Ireland.

Social & Digital Contact:
Contact our social and digital team via our contact us form here.

PR & Publicity

Our PR teams in Belfast and Dublin will be delivering a programme of activity in support of the Spring Marketing Campaign.

Additionally, 'Always On' PR activity will continue as normal in Northern Ireland and the Republic of Ireland with weekly content and features across print, online and broadcast.

Key areas of focus will include media FAM trips, industry profiling and activity that drives awareness of the Northern Ireland Experience Brand.

Have an interesting story or good news about your accommodation business, visitor attraction or experience? We want to hear from you.

Media have longer lead in times so make sure to get your information to us in a timely manner.

PR Contacts:
Contact our Destination PR and Marketing Team or Republic of Ireland team  via our contact us form here.

Getting Involved


Top 5 Things to Do Today

1. Create or update your Business Listing on the Discover Northern Ireland website.

2. Register with TXGB and make your Business Listing on the Discover Northern Ireland website bookable at 0% commission.

3. Download and use our Campaign Photography, Social Media Assets and Embrace a Giant Spirt brand book.

4. Don’t forget to tag us or use #MyGiantAdventure when posting on social media so we can amplify your content through our channels.

5. Register on and subscribe to our industry newsletter to hear about upcoming TED events and opportunities for support. 


Download the Toolkit


Related Content

Lunch & Learn: Maximising Opportunities from Tourism NI Marketing Campaigns 2024 -Webinar