In order to rank for your chosen keywords on Google (and similar search engines) you have to demonstrate what each page of your site is about. By integrating the primary keyword for each page in the correct way, the Google “Bots” or “crawlers” will be able to understand each page correctly and index them for the relevant keyword.
You will ONLY rank highly for that keyword, if you integrate that keyword in a number of places.
(Note; keyword is the same as key phrase, regardless on whether it contains 1 or more words)
There are 7 places you need to add your keywords:-
- Page Title
- Meta Description
- Headings & Sub Headings
- Image Alt Tags
- Link Anchor Text
(this guide will take you through a each one, step by step)