An Introduction to LinkedIn

LinkedIn is the designated social media platform for business professionals, occupying 30.9 million users in the UK (Statista, 2021).

In the UK, 58.3% of LinkedIn users are between 25 and 34 years old. (Statista, 2021). This indicates that LinkedIn is the prime place to go for career-focused Millennials as an overall audience as well as the corporate market.

LinkedIn is a good platform for posting industry-related content. However, it doesn’t all have to be heavy on the facts, figures and statistics. You can also post lighthearted content, too - whether it be about a new joiner or celebrating a business milestone.

LinkedIn boasts a great opportunity to network with similar businesses, collaborate with other industries or individuals - or simply spread the good word about the work your business does. In this walkthrough, we will introduce you to LinkedIn’s many features and give you a glimpse of how you can use them for tourism in 2021.