Mitigating the Effects of COVID

3. Planning for Recovery

Fail to plan, Plan to fail

The Short, Medium and Long term sustainability of your Attraction or Experience business depends on your Short, Medium and Long term planning in all areas of your Operation.  The pandemic crisis has forced a rethink in all aspects of the business, and it is important to consider carefully and PLAN all the following areas and aspects of the business in order to implement a short, medium and long term strategy for every minute detail of the business.

Financials:   

• Business model – ‘Pivoting’
• Revenue streams – Yield Management
• Cost control
• Budgeting for Profit

People: (Your Employees)

• Working from Home
• The art of the possible
• Benefits/Arrangements
• Communications

People: (Your Guests/Customers)

• The Experience
• ‘Touchpoints’
• Feedback
• Communications

Marketing:

• Marketing strategy & purpose
• Investment & returns
• Communications

Operational Strategy

• Risk/Safety
• Facility
• Communications
• Standard Operating Procedures

When planning for change – see ‘Change Management’ advice available on the TNI hub.  It is important that you ensure that your have Accountabilities for each member of your team and Timelines and all targets and goals are SMART – and you have review timelines process within the plan.

• SMART
• MEASURABLE
• ACHIEVABLE
• RELEVANT
• TIME BOUND