8 Dec 2026

Measuring Success - Reporting and Digital Performance Tracking Webinar

This is the final webinar in a new digital marketing series delivered through the Tourism NI Business Support Programme.

Designed for entrepreneurs, start-ups and small business owners, this series helps you build the digital marketing skills needed to grow your organisation with confidence. Delivered by digital marketing specialists from M+C Saatchi, the session provides practical guidance, proven approaches and actionable tactics that can be applied immediately, regardless of business size, sector or marketing experience.

This session aims to help you understand how to measure the effectiveness of your digital marketing activity and use data to inform future decisions.

Topics include:

• Foundations

• Metrics 101

• Tracking & Measurement

• Naming Conventions

• How to Read a Report

• Reporting Outputs