17 Nov 2026

Paid Media Made Simple - Building Cost-Effective Campaigns Webinar

This is the second webinar in a new digital marketing series delivered through the Tourism NI Business Support Programme.

Designed for entrepreneurs, start-ups and small business owners, this series helps you build the digital marketing skills needed to grow your organisation with confidence. Delivered by digital marketing specialists from M+C Saatchi, the session provides practical guidance, proven approaches and actionable tactics that can be applied immediately, regardless of business size, sector or marketing experience.

This session aims to help you discover how to launch and manage digital advertising campaigns that maximise impact while working within limited budgets.

Topics include:

• Foundations: How Paid Social Works

• Campaign Planning, Structure and Audience Targeting

• Budget Allocation

• A/B Testing, Measurement & Tracking

• Campaign Launch Checklist

• Common Mistakes to Avoid

• Real-World Examples

This webinar is being held as part of a series, alongside the Measuring Success - Reporting and Digital Performance Tracking Webinar on Tuesday 8th December 2026.