Tourism and Hospitality Week

Tourism & Hospitality Week 2026 will take place from 25 September to 2 October, providing an opportunity to shine a light on the positive impact tourism and hospitality have across Northern Ireland.  

The week is led through a collaboration of key stakeholders and industry partners, all committed to ensuring tourism is recognised as a key driver of our economy and communities.  

Tourism supports thousands of jobs, businesses and local communities across Northern Ireland, while showcasing the people, places, culture and experiences that make our region unique. Tourism & Hospitality Week is a chance to celebrate these achievements and recognise the important contribution the sector makes to our economy.  

Events taking place during the week: 

• Thursday 25th September - Tourism NI Conference, Tourism 2030: Turning Momentum into Growth, Titanic Belfast 
• Sunday 27th September – World Tourism Day, Digital Agenda and Artificial Intelligence to Redesign Tourism. 
• Monday 28th September - Tourism NI Lunch and Learn : Getting involved in Tourism NI Autumn Marketing Campaign 
• Tuesday 29th September - Tourism NI Lunch and Learn: Develop Your Digital Marketing Skills 
• Thursday 1st  October – Tourism NI Lunch and Learn: AI and the Future of Tourism 

Toolkit:

How you can get involved 

As part of Tourism and Hospitality Week, we’re running a special competition to celebrate our brilliant people, places, and hospitality and allow our audience to win various Northern Ireland experiences. 

We’re asking you, our industry partners to submit a quote for a prize of your choosing. Suggestions could be an amazing stay over at one of our many hotels or unique places to do, entry to some of our wonderful visitor attractions, trying out an amazing experience in our great outdoors or simply enjoying our local food & drink. 

This is a great opportunity to showcase the very best of our tourism offering and what makes this place so special. Furthermore, it's a valuable opportunity to promote your tourism business, inspire visitors and help us celebrate our sector, which contributes so much to our economy.  

Please include any stipulations for the prize - ie validity dates, age restrictions etc. 

For selected businesses there will be an opportunity to profiled in Tourism NI’s visitor email marketing and social channels. 

If you would like your business to be considered, please provide the required details and a quotation by Thursday 10th September at 5pm.  

Please submit your quote to industry.development@tourismni.com 

We encourage everyone to support Tourism & Hospitality Week by: 

• Attending one of the events taking place throughout the week 
• Sharing messages of support across your networks and social media channels
• Highlighting the positive impact tourism has on your area, business or organisation
• Celebrating the people and experiences that make Northern Ireland a great place to visit and explore 

By getting involved, we can help raise awareness of the value of tourism and hospitality and celebrate an industry that plays such an important role in our economy and communities. 

Thank you for your support, and we look forward to celebrating Tourism & Hospitality Week 2026 together.