Which Facebook features can your tourism business avail of?

Introduction

Founded in 2004, Facebook is renowned as one of the biggest internet companies in the world and is the most popular social network globally, with influence that reaches far beyond the online space (Statista, 2021).

It is among the top technological companies that make up the 'Big Four' - together they're worth £3.1 trillion due to their large percentage stake in the market of their respective industry (BBC).

Content on Facebook is predominantly static photos with short and long-form videos, with the largest demographic group, as of January 2021, being users between the ages of 25 to 34 years old. The platform is also more widely used by men across most ages (Statista, 2021).

Facebook offers a prime opportunity to create relationships with your target audience and build a community of people interested in travel, food and exploring. This way, you can easily find advocates who will share your content with their friends and family via their feed, becoming promoters of your company.

With over 2.7 billion monthly users, Facebook is the social platform that must be explored by businesses of all industries (Statista, 2021). In this walkthrough, we will talk you through Facebook’s main features and how you can avail of them for tourism in 2021.