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Business Guidance
Getting your business listed on Discovernorthernireland.com
Northern Ireland is marketed as a tourism destination via Tourism NI’s (TNI) consumer website Discover Northern Ireland (DNI).
The website received over 3.6 million visits* from visitors seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan 21 – Dec 21).
Northern Ireland is marketed as a tourism destination via Tourism Northern Ireland’s consumer website Discover Northern Ireland (DNI).
The website received over 3.8 million visits* from visitors seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan 22 – Dec 22).
If you are a local tourism provider, you can use discovernorthernireland.com to promote your experiences, accommodation and events.
If you would like to have your tourism product listed on dni.com and you meet the criteria outlined in the Tourism NI Contributor Agreement or if you have an existing product published on the website that you need to update, we need you to register your product/s.
This is a one-off registration, once you have completed the product registration you will be able to update your listing online 24/7 via the Product Manager.
The first step is to Onboard/Sign-up to the Tourism NI Business Hub to create an account and profile.
A step by step video guide is available here Sign up with Tourism NI which will take through the onboarding process.
This helpful ‘how to video’ will take you through the product listing process step by step.
Whilst discovernorthernireland.com is a highly reputable and popular visitor site, we recommend you do no solely rely on it to drive business. Use this site to assist with your overall marketing plan. Other options include your own website or using Online Travel Agencies (OTAs)
Once your tourism business is included on Tourism NI’s consumer website discovernorthernireland.com it will be automatically included on Tourism Ireland’s international consumer website ireland.com within 48 hours. The ireland.com website delivers over 19 million annual web visits from consumers all over the world.